DePasquale the Spa Window Signage
Large format branding for the DePasquale the Spa. The goal was to create the ultimate first impression for new clients while highlighting the spa’s most valued services. All imagery was specifically chosen to correlate with the earthy tones of DePasquale’s brand.
Ecru New York Texture Launch
Introducing ECRU New York's latest brand, this billboard highlights the sleek and high-end feel of Texture.
Role
Creative Direction • Content & Layout
DePasquale the Spa Holiday Billboard
A billboard promoting The Spa's gift card, the perfect gift for him or her this holiday season. I wanted the design to be minimal, bold and festive. Other collateral included display packaging, various sized banners and posters, email blasts, postcards, tv screens, social media squares and vouchers.
Role
Creative Direction • Content & Layout
